Privacy Policy


This Privacy Policy explains our personal data practices and the choices you can make about the way your personal data is used.

DAR AYMAN (The hotel, we, or our) respects your privacy and is committed to protecting the privacy, confidentiality, and security of any personal data you provide to us or that we collect about you when you use our websites, social media pages we control, software applications available on computers and mobile devices that link to this Privacy Policy and when you provide your information over the phone through our call centers or in person (collectively the Sites ). We are aware of our responsibilities to protect your personal data, keep it secure and comply with applicable privacy and data protection laws.

You may be asked to consent to the terms of this Privacy Policy when booking, registering for events or promotions, or otherwise corresponding with us through the Sites or as required by applicable law. Otherwise, your continued use of the Sites will constitute your deemed consent to the terms of this Privacy Policy.



When you use our Sites, you may voluntarily provide certain information about yourself or others, such as when you create an account or make a reservation. We may collect Personal Information (information that identifies or relates to you as an identifiable person) that you may provide through the Sites about yourself or others, such as:

  • Name, date and place of birth, passport and visa information
  • Address
  • Phone number
  • E-mail address
  • Information that allows us to provide you with specialized services or respond to special requests, such as accommodating health or dietary conditions, but we do not collect sensitive information about you, such as information about health, except as reasonably necessary for us to provide services to you
  • Credit or debit card number, expiry date and security code
  • Social media account information
  • Stay or travel information and preferences, such as your preferred location/facilities, dates and number of people/children traveling with you
  • Demographic information (age, gender, country and preferred language)
  • IP adress; and Preferences for receiving communications from us or for surveys or promotional offers.


Our websites collect statistical information about users to ensure a welcoming and accessible website. To this end, we may track your movements across websites, pages from which you were referred, access times and browser types. We only use this information in the aggregate and do not link it to you personally. To evaluate the effectiveness of our websites and to analyze site traffic, understand customer needs and trends, we collect generic information about our visitors. Our web servers automatically recognize and record a visitor’s domain name, the web page from which a visitor accesses our websites, the pages a visitor visits and for how long, and the visitor’s IP address. We may use anonymous tracking technologies to collect, store and sometimes track information for statistical purposes and to improve the services we provide, including using it to evaluate and improve our website. We also collect and store information automatically using cookies and similar technology, as described below.

This information does not constitute personal information. If we combine anonymized or aggregated data with personal information, we will treat the combined information as personal information in accordance with this Privacy Notice.


We may use the personal information you submit and the non-personal information we automatically collect for the purposes identified in this Privacy Policy for our business use and legal bases, including, for example:

  • Process, execute and record reservations and/or purchases.
  • Billing your credit card for advance purchase reservations and deposits.
  • Contact you for confirmation or customer service after reservations and purchases have been made or after you register or participate in certain activities.
  • Carrying out statistical or demographic analyzes
  • Follow-up of reservations and corresponding hotel stays
  • Sending you emails relating to a hotel stay
  • Send you communications such as customer surveys or promotional offers and benefits
  • Communicate special offers, contests and featured items if you choose to receive such notices
  • Respond to your enquiries, complaints and other communications; and
  • Ensure the safety and security of our customers and staff and meet our legal and regulatory compliance requirements.


As a hotel and residence management company, we need to share information across many sites so that we can provide services to you consistently. Accordingly, your personal information may be shared as reasonably necessary and as set forth in this Privacy Policy as follows to:

  • Any DAR AYMAN entity, hotels and/or residences managed by us
  • Tour operator, travel representative, personal assistant, employer or spouse who provided us with your personal information
  • Third parties for whom we have received your consent
  • trusted third-party partners to process it for us, based on our instructions and in accordance with our privacy policy and any other appropriate privacy and security measures, including
  • Our marketing and advertising partners to provide you with more relevant advertisements on our websites and to encourage you to return to our websites and to email service providers, who securely host email and act as as a supplier to distribute our email communications. We contractually require these service providers to keep your personal information secure and they are only permitted to use your personal information for the purposes we specify.
  • To third parties not affiliated with DAR AYMAN if we believe in good faith that it is reasonably necessary to: (1) comply with any law, regulation, legal process or enforceable governmental request; (2) enforce applicable terms of service, including investigation of potential violations; (3) detect, prevent or otherwise address illegality, fraud, security or technical issues; and (4) protect against harm to the rights, property, or safety of DAR AYMAN, our users, or the public as required or permitted by law; and (5) to third parties to the extent necessary for the sale of all or part of our business activities or assets and/or hotels that are no longer managed or owned by DAR AYMAN.


By using and/or purchasing our goods and services, we may transfer your personal information across multiple jurisdictions. Thus, we may transfer and store your personal information:

  • On our websites and servers.
  • To or from Casablanca, Morocco, where our offices are located.
  • And to countries where our trusted third-party vendors or advisors are located.

Some of these countries may not offer the same level of privacy protection, but we will take all reasonable steps to ensure that such transfers are made with adequate security to preserve your privacy.


The legal bases for collecting and processing your Personal Information include: Consent – ​​we collect and process your data with your consent, for example when you tick a box to receive marketing communications.

Legal compliance – if required by applicable law, for example police, fraud investigations or court orders, we may need to collect and process your data.

Legitimate Interest – to pursue our legitimate interests such as providing services and products you have requested in a way that could reasonably be expected in the course of running our business and which does not materially impact on your rights, freedom or interests.


We use reasonable technical, administrative and physical measures to protect the personal information contained in our system against misuse, loss or alteration. Although we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We cannot enforce or control the security of the computers, electronic devices, or method of electronic communication you use to email and submit personal information to us over the Internet. You are responsible for ensuring that the computers, electronic devices and electronic communication methods you use provide adequate security for communicating with us. We are not responsible for disclosing or intercepting your personal information before we receive it.


You are not obliged to provide us with your personal information. However, if you choose not to provide certain personal information that we request and/or require consent to use and disclose, you may still visit our sites but you may not be able to access certain features, products or services and in not, therefore, be unable to fulfill your reservation.

We offer you choice in how you receive our communications. All marketing communications we send to you will provide you with a means to withdraw your consent to future marketing. If you no longer wish to receive marketing, you can opt out of receiving such communications by clicking on the unsubscribe section of marketing communications or by changing your account settings, this will remove you from our marketing lists. You have the right to ask us to stop using your information for direct marketing purposes. Please send your request in writing, including your name and contact details to the address listed below How to Contact Us. We will honor your request within 30 days of receipt or sooner if required by applicable law. Please note that if you unsubscribe from marketing communications, you will still receive operational and service messages from us regarding your booking and responses to your enquiries, and that we may retain your contact details, so that we will only send you no future marketing communications.


We may allow third parties to link to our sites or post a link to their site on ours. We do not endorse these sites and are not responsible for other sites or their privacy practices. We assume no responsibility of any kind for the activities conducted or the information contained in third party websites.


We do not knowingly collect personal information from children under the age of 13, although we may collect personal information from a child as part of the customer registration process or to participate in activities on the Websites. or hotel, but always with the consent of a parent or guardian.


Whenever we collect or process your personal information, we will only retain it for as long as is necessary for the purposes for which it was collected, active legal process, an identifiable and continuing legal business need (such as record keeping) and in to the extent permitted by applicable law.

Where there is insufficient justification for retaining such personal information, such personal information will be securely deleted, disposed of, blocked and/or anonymized, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning. .


From time to time and without notice, we may make changes to this Privacy Policy. From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future, we will post the Privacy Policy changes on our Sites to notify you of those changes and provide you with an opportunity to opt out of these new uses. Any revised Privacy Policy will only apply prospectively to Personal Information or Non-Personal Information collected or modified after the effective date of the revised Policy.


Your main rights under the European Union General Data Protection Regulation are: (a) the right of access; (b) the right to rectification; (c) the right to erasure; (d) the right to restrict processing; (e) the right to object to processing; (f) the right to data portability; g) the right to lodge a complaint with a supervisory authority; and (h) the right to withdraw consent. You may exercise any of these rights in relation to your Personal Information or if you have any questions or complaints regarding this Privacy Policy or privacy issues by contacting our Data Protection Officer by email at or by mail to DAR AYMAN , 46 Avenue des FAR, Casablanca, Morocco, Attn: Legal notices Confidentiality.

To ensure that your application is processed quickly, be sure to include your full name, address and telephone number as well as a copy of a document proving your identity (such as an identity card or passport) so that we can verify your identity and whether we have any personal information about you, or in the event that we need to contact you for additional information, we may require to make this decision.

You can also address your complaint/concern to the competent data protection authority.


We use cookies to improve your experience on our websites and to recommend content that may be of interest to you. You can find out more below about what cookies are, the cookies we use and how to disable them.

You can indicate your acceptance of our use of cookies in accordance with this policy by clicking OK in the appropriate place on the banner that appears on the websites or by continuing to use the Sites after the banner has been displayed. However, please note that if you do not click ‘OK but continue browsing the websites, you will be deemed to have accepted our use of cookies (and what we use them for) in accordance with this Privacy Policy.


A cookie is a text file containing small amounts of information that is downloaded to your device when you access a website. The text file is then sent back to our server each time your browser requests a page from the server. This enables us to operate the websites more efficiently and to load the websites so that they reflect your personal preferences, based on your previous browsing of the websites as well as any keywords we may be able to collect from the URLs of other web pages from which you have accessed the Websites.


When you visit the websites, the following types of cookies may be downloaded to your device:

Analytical and performance cookies

We may use analytics service providers for website traffic analysis and reporting. Analytics service providers generate statistical and other information about website usage using cookies. They allow us to recognize and count the number of visitors and to see how often visitors return to websites, how long they stay there and how visitors move around our websites while using them. This helps us to improve the way our websites work, for example, it helps users find what they are looking for easily. The information generated regarding the websites can be used to create reports on the

Advertising and targeting cookies

These cookies record your visit to websites, the pages you have visited and the links you have followed to other websites. We will use this information to try to make our websites and other sites you visit more relevant to your interests. We may also share this information with others, such as other DAR AYMAN companies and carefully selected third parties, for this purpose. We work with technology partners to support our websites and to provide you with relevant information about the products and services of the websites and affiliate sites or ad network sites with which we work. We may use cookies on our websites to help us place relevant advertisements on third-party websites when you visit those sites. If you do not agree to us doing this, please see the section of this policy entitled “How do I disable cookies?” ” below.

Functionality cookies

We may use functional cookies that allow us to remember the choices you have made across websites to provide you with a more enhanced user experience by delivering content specific to your interests.

Strictly Necessary Cookies

These are cookies necessary for the administration and operation of our websites. Some of the cookies we use are necessary for our websites to function properly and to allow you to move around the websites and use its features.

Cookies tiers

We try to make it as easy as possible to share content and see what content is popular on social media networks. We are adding buttons to make it easy for people to share on these networks. We also use Facebook to power some of the chat features on the websites. When we include these social “plugins”, it gives these sites the ability to use their own cookies. They can’t read the cookies we’ve set on our websites, and we can’t read the cookies they’ve set, but it does allow them to do the same kind of traffic measurement that we do on the rest websites, and it also lets them know if you are connected to their site. For instance, if you are logged in to Facebook and want to chat via the chat widget, you can do so immediately without having to log in again because we never know if you are logged in or not, because you communicate directly with FacebooK, through their plugins on our websites. Other sites and services (including, for example, advertising networks, providers of external services such as web traffic analysis services and content recommendation engines) may also use cookies, on which we do not have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. you can do this immediately without having to log in again because we never know if you are logged in or not, because you communicate directly with FacebooK, via their plugins on our websites. Other sites and services (including, for example, advertising networks, providers of external services such as web traffic analysis services and content recommendation engines) may also use cookies, on which we do not have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. you can do this immediately without having to log in again because we never know if you are logged in or not, because you communicate directly with FacebooK, via their plugins on our websites. Other sites and services (including, for example, advertising networks, providers of external services such as web traffic analysis services and content recommendation engines) may also use cookies, on which we do not have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. web traffic analysis and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies. web traffic analysis and content recommendation engines) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

As of December 15, 2020, these are some of the tracking technologies and cookies we may use on sites where this policy appears to improve our websites and experience:

  • Facebook Connect – Facebook Login Connector
  • Facebook Custom Audience – Advertiser Targeting
  • Google Analytics – Analyse Web
  • Google Analytics Audiences – Advertiser Targeting
  • Google Tag Manager – Technology Deployment

Further information on the general use and function of the third-party cookies listed above can be found at .


If you do not want us to set cookies or do not agree with how we use these cookies, you can change your internet browser settings to refuse them. For more information, please consult the “Help” section of your browser or visit ,  or . Please note that if you set your browser to reject cookies, you may not be able to use the full functionality of our websites.